Was the data well presented and easy to digest? How did it flow? This is particularly important for intricate infographics. This way any mistakes are likely to be caught, and it’s also a good way of giving the infographic a test run. Once the designer has completed the design of the infographic, it should be reviewed multiple times by more than one person. After all, you want the reader to know who is behind this impressive visual story, and as they approach that CTA at the end, you want them to be thinking about engaging with your company. There is also choosing the right iconography and patterns/textures that not only catch the reader's eye, but also fit in well (or at least tie in) with your brand. Taking the social media post times example mentioned above, they would craft the infographic using color palettes, impactful typography, and various illustrations that subtly tie into a specific style for that topic.
#Infographic design series
This can be just a series of boxes that are placed where specific content will eventually go, but doing this enables them to create a visual flow in order to catch the reader's eye and lead to that bottom-right CTA.ĭeciding on a style for the infographic is also important. The designer will first want to wireframe out a structure. They will do this by ensuring that there is structure, that there is a visual flow to the infographic, and that the data is represented in a clear and concise way. Once the copydeck is handed off, they will begin to construct the infographic. Your designer plays a crucial role in this entire process. If the designer can understand the data, then they can display that data in the same way for the reader, with a little polish! Step 4: Design! This is the step where all of that impressive data you have collected gets broken down into digestible chunks for the reader.Ĭrafting an engaging narrative is not only helpful to the reader, but it is also vital to the designer who will be constructing the infographic. The next key component to any successful infographic is the copy. You have your data, you have your topic, and you know your audience. Step 3: Craft the copy.Īt this point, you are trucking along nicely. These elements combined with your selected topic will become the cornerstone of your infographic. It would be impossible for you to take all the data that you have and put it into one cohesive infographic, so it's definitely worth taking that time to sift through it all and pick out those eye-catching statistics and key talking points. You could pull one impressive stat from here, such as “80 percent of professionals read Twitter between 12:00pm and 2:00pm,” then break it down further to tell a story (such as their locations, devices they are using, etc). For example, if you are creating an infographic on “the best times to post on social media” then you will want to look for data around interactions, impressions, and shares.
Highlight anything you see that could become key talking points of the infographic, as they can become the core building blocks of the entire piece. What does your data tell you and how does this relate to your chosen topic? What are the most impressive statistics that you want to highlight? What is the main point that you are trying to prove? These are the things that are going to drive your infographic so it is important to figure out these points early on in the process.Īlso, try looking for trends in your data and anything that immediately stands out. Step 2: Take a look at your data and consolidate it. Who do you want to target? Who do you think would enjoy reading more about this topic? How does your audience engage with your content? You can also decide on the CTA at this point, as you will need to know the purpose of the infographic, and how you want to engage the reader. Step 1: Choose your topic and research your audience.īefore looking at your data, think about a topic and an audience with whom it can resonate. Take a look at your data and consolidate it.Choose your topic and research your audience.
#Infographic design how to
How to Create an Amazing Infographic Design in 6 Steps But what does it take to create one, from start to finish? Outlined in this blog post are the six key steps to amazing infographic design.
By now, most of us are familiar with the term “infographic.” You have seen them populating your social media channels, you have read your fair share of them, and you know how engaging they can be for your audience.
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